Editorial Storefront
A full-screen hero, collections by category with photography shot in Rome, and a brand story section that tells the Cali × Rome identity.
E-commerce · Fashion
Bonilla Ricci — Moda italiana
The online store of a clothing brand between Cali and Rome, with a catalog, cart, WhatsApp orders and an admin panel.
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01 / Context
The Problem
Bonilla Ricci is a menswear brand born in Cali, Colombia, and based in Rome, whose founder also collaborates with stores in Cali. It needed its own online store for European customers: one that conveyed the premium, editorial feel of the brand, let the team update products and stock without technical help, and turned interest into orders without depending on a costly e-commerce platform.
02 / Approach
What We Built
A custom e-commerce site in Next.js, live in production, with an editorial storefront in English and euros, a lightweight checkout that ends in WhatsApp and an admin panel for the brand.
What the platform offers
Catalog, Cart & Accounts
Product pages with a gallery, price, live stock and quantity, a persistent cart with Zustand, and customer accounts with order history.
Orders via WhatsApp
Guest checkout: the order is saved through the API and opens WhatsApp with the full summary, products and total, ready to send to the store.
Admin Panel & SEO
A private panel to manage products, images, stock, orders and store settings, plus Open Graph and schema.org ClothingStore structured data.
Gallery
Screenshots of the project on desktop and mobile. Tap an image to view it full size.
Project technologies
The tools used to bring this project to life.
- Next JS Web framework
- TypeScript Typed language
- Zustand State & cart
- SEO Search visibility