Hand-Drawn Visual Identity
The illustrated eye, ivory, blue and fuchsia, and handwritten circles and underlines that draw themselves on screen as you scroll.
Podcast · Faith & youth
An editorial platform for a video podcast about faith and meaning, built around young people’s questions and scroll-driven animations.
01 / Context
Bajo su mirada is a video podcast for young Catholics aged 18 to 25 who identify with their faith but have rarely explored it in depth. The project needed a digital home that could gather its episodes, invite the audience to ask the questions they rarely dare to ask, and offer sources to keep learning, all with a visual language that felt young and editorial rather than institutional.
02 / Approach
An editorial platform organized around the audience’s questions, with a hand-drawn visual identity, GSAP scroll experiences and a mobile-first design.
The illustrated eye, ivory, blue and fuchsia, and handwritten circles and underlines that draw themselves on screen as you scroll.
Question marquees, a pinned horizontal scroll on desktop and an animated card deck on mobile, each question linked to related episodes.
An episode catalog with YouTube embeds in privacy-enhanced mode, and a library of books and articles to go deeper after each conversation.
An anonymous-friendly form to send questions or suggest topics and guests, with consent and a privacy policy aligned with Colombian data protection law.
Screenshots of the project on desktop and mobile. Tap an image to view it full size.
The tools used to bring this project to life.